Case Study: The Rose Chapel - Wedding Venue Marketing

“From the moment our new wedding micro-site and lead system went live, we started scheduling more tours than ever before.

The app allows me to text couples (which I love) without having them mixed up with my personal texts. I was hesitant about going digital, but now I couldn't imagine going back to my old notebook and paper calendar! ”

Natalie Zima, General Manager
The Rose Chapel

Results From The First 6 Months

#1

In Goolge Maps

From 4 To 37

Website Leads Per Month

790%

Increase in Tours

How We Did It

Weddings Micro-Site

The Rose Chapel is an on-site ceremony venue at the Best Western Plus Stoneridge Inn. The hotel’s website featured The Rose Chapel, but that site was designed to book rooms and couples were not inspired to take action after viewing a simple wedding page on the hotel site.

We created a weddings micro-site that focused on weddings and events. This allows couples to get a better feel of what a wedding at The Rose Chapel would be like – which really helped to increase the number of leads generated.

Google Traffic

Paid Ads & Google Maps Rankings

We optimized the micro-site to rank for wedding venue related keywords in the area. As soon as the site started ranking in Google maps, the number of leads exploded.

We also setup paid search campaigns on Google which allowed us to get leads from Google right away while we waited for the organic rankings to increase.

NOTE: Every month, over 714,000 searches are made for “wedding venue” on Google. We help venues grab a piece of that demand.

Instagram & Facebook Ads

Highly Targeted Ads At A Great Value.

Facebook is the largest social network in the world. Instagram is the most used social app for people aged 18-35. Facebook purchased Instagram several years ago and now ads can be created in 1 platform and served to both networks.

For The Rose Chapel, we targeted specific cities in their area and only showed the ads to users with a status of “engaged”. This narrow target offered great value and drove the perfect audience to their website.

Smart, Automatic Follow-Up

Automated Follow-up Using Text And Email.
Online Tour Scheduling.
Track Everything.

We helped The Rose Chapel transition from a paper notebook and a very time-consuming follow up process of emails and phone calls. Now, they can view a dashboard that shows all of the leads in their pipeline and focus on closing deals, not following up on cold leads.

I Help Venues Book More
Weddings & Events

My name is Adam Kline, I'm a digital marketer with 21 years of experience and I've been working with hotels and wedding venues for 12 years.

I recently developed a proven system that allows venues to market their property in a smarter, more profitable way. If your property is looking increase wedding bookings, let's chat and see if we are a good fit.